SEO (Search Engine Optimization) is a component of website building that should not be omitted by any cost. However, many people still believe in a number of myths about SEO and fail to incorporate it into their website. We will give you some of the most common SEO myths that are still present, and the reasons why you definitely should not trust them.
Why is SEO important?
SEO is what makes your website understandable for users. But maybe more importantly, it makes it understandable for robots. This means that a properly optimized website will be much easier for search engines to find, which means more visits by specific target group of users. Furthermore, this can mean more potential customers and a better promotion of your business and your work.
Despite the obvious and proven benefits of SEO, many people still believe in myths about it. Here are some of the most common myths, and the reasons why you should not trust them.
SEO does not work
This is one of the most common misconceptions about SEO. But the truth is that it does work. Almost 50 percent of customers find the website to do their purchase by using a search engine and appropriate keywords.
This means that, if your website is properly optimized, you are likely to gain more potential customers who are looking for what you offer.
I do not need SEO
As mentioned above, almost 50 percent people make the purchase by finding a website through search engines. This means that good SEO will attract more visitors to your website and help you promote your business on the Internet. If you think you do not need it, than you let your competition reach the customers that could have been yours.
SEO is too expensive
SEO involves a lot of complex tasks and techniques: research, finding relevant keywords, optimizing the website and so on. If you want to get it done properly, you need a professional and yes, it will cost you. But once you do it, it will boost your business and give results for a long time. Compare it with cost of online advertising you need to pay regularly, and you will realize the true cost and value of SEO.
SEO can be automated
Even though there are loads of offers for automated SEO – it cannot actually be automated. It is a spammy practice that can do more harm than benefit to your website. Good SEO needs to combine human resources, toolkits, careful planning and high-quality content.
Image optimization is unnecessary
No matter how advanced search engines are, they cannot recognize what is in the photo unless you give them some textual description.
This means that search engines will not give results of your images if you do not optimize them by including tags, keywords and proper description.
Mobile optimization is unnecessary
Did you know that Google includes mobile-friendliness of websites in their ranking factors? Just think how many times a day you use your phone to search something online. The same goes for Internet users all over the world. If the website is not easy to use on the mobile device, the customer is five times more likely to leave.